Social Media
Connecting with your audience through social media is an essential part of building brand loyalty, increasing your online presence, and ultimately driving sales to your business. However, simply having an online presence isn’t always enough. To capture the attention of your target audience in this vast digital landscape your social media must offer something unique ━ an online presence that makes your business stand out.
At Sun Harbor we know the value social media can bring to your business. We take the time and effort to learn about your target audience and create a social media strategy that is uniquely designed to capture the attention of your customers and reach your business goals.
Social Media Management
At Sun Harbor, we understand the importance of making a good first impression and know how to elevate your website to the next level with our hands-on design approach.
Crafting Your Digital Presence: We believe that every business is unique, and your website should reflect that. Our team works closely with you to bring your vision to life.
Personal Touch: Our websites are inspired by your Brand Identity and designed in house from scratch to align with your goals and resonate with your target audience.
User-Friendly Design: User experience (UX) is at the heart of everything we do. We prioritize intuitive navigation, responsive design, and engaging content to ensure your visitors have a seamless browsing experience.
Scalable: Our website design is adaptable to the changing needs of your business. Whether you're planning to integrate e-commerce capabilities, launch a blog, or implement a customer portal, your website is built with flexibility and scalability in mind.
Platform Management
Our team will manage all aspects of your social media profiles. This gives you the opportunity to focus on your business with the peace of mind that your social media presence is in good hands.
Content Calendar: We will develop a content calendar across all social media platforms to create a consistent posting schedule and help you reach your social media goals. Every content calendar looks different, our team determines what will work best for your business and goals to develop your unique posting schedule.
Performance: We continuously monitor the performance of your social media across all platforms.
Analytics: We track key performance indicators (KPIs) such as:
• Reach
• Engagement
• Conversion Rates
By analyzing these data points, we can pinpoint what areas are
succeeding and what areas need improvement.
Routine Social Media Audits: At Sun Harbor Marketing, improvement and optimization are at the heart of a successful social media strategy. Our team will conduct regular audits to assess the performance of your social media strategy. Whether it’s refining your brand voice, experimenting with new content formats, or adjusting the posting frequency, we proactively work towards your business’s social media goals.
Community Engagement: We understand the value of building and nurturing relationships with your target audience online. We’ll actively engage with your audience by responding to comments, community engagement, and fostering meaningful interactions to increase brand loyalty.
Custom Template Design
Template Designs are the perfect way to save time, maintain consistency, and achieve a professional appearance for business owners who are looking to streamline their social media strategy in-house.
Whether you’re looking for custom templates for Instagram posts, Facebook covers, LinkedIn banners, or any other social media platform, our experienced designer will bring your vision to life.
Editable and Reusable Templates: With a Custom Template Package, you will receive full access to your digital designs to edit and easily customize with your own content and messaging. Explore our social media templates offered in our Graphic Design Services.
Variety of Designs: After discussing your goals and needs, we’ll create a package of diverse templates designed for your different marketing objectives. From promoting a new product to sharing business announcements or special offers, we ensure you have what you need to reach your goals with a cohesive set of branded templates.
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Social Media Audit
We offer this to assess each individual aspect of your current social media strategy. Our comprehensive audit is designed to provide you with clear insight into the performance of your platforms, areas for improvement, and opportunities for growth.
What is a Social Media Audit?
Is your current social media strategy aligned with your business goals? Are you using the right platform to promote your business? Is the content you’re posting reaching the right audience? These are the questions our team asks during a Social Media Audit.
We use your business goals as an outline to evaluate the status of your social media platforms; each platform is reviewed for:
• Alignment
• Effectiveness
• Performance
Profile Analysis: We start by individually reviewing your social media profiles to assess the current status of your online presence in relation to your brand identity and business goals.
Content Evaluation: Next, we evaluate the quality and effectiveness of your content, this may include:
• Brand Voice
• Consistency
• Engagement
• Posting Frequency
• Relevance
Target Audience Profiles: Understanding who your audience is essential to create content that resonates with them. We analyze your audience
demographics for:
• Age
• Gender
• Location
• Interests
• Values
This information will help you tailor your content to connect with your audience on a deeper level.
Engagement Metrics: We'll analyze key engagement metrics such as likes, comments, shares, and clicks to gauge the effectiveness of your social media efforts.
Constructive Comparison: How do you rank against your competitors? We put together a Competitor Analysis to review how your content performs against your competitors’ social media profiles.
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Are You Ready to Take Your Social Media to the Next Level?
Our Social Media Services are customized to meet your needs, contact us for more information!