SEO
At Sun Harbor, getting your business found online is our number one priority, especially in today’s competitive digital world. However, maximizing your online visibility can be difficult without a comprehensive Search Engine Optimization (SEO) Strategy. We’ll help you craft a unique SEO Strategy designed to propel your website to the top of search engine rankings.
What Is SEO?
Search Engine Optimization is the process of optimizing your website to improve visibility and ranking in search engine results. SEO is an ongoing process that requires constant monitoring, adaptation, and patience to stay competitive in the changing landscapes of search engine algorithms and user behavior.
Our team combines a variety of SEO strategies and techniques to optimize your website for search engines, increase your online visibility, and attract potential customers through organic (unpaid) traffic.
Why Is SEO Important?
Increased Visibility: An SEO strategy helps to rank your website higher in search engine results, making it easier for your customers to find you.
Organic Traffic: Did you know that the first page of search results receives the majority of clicks and traffic? Improving your SEO leads to higher visibility, which ultimately leads to an increase in organic (unpaid) traffic to your website.
Enjoyable User Experience: SEO isn’t just about search engines; it also prioritizes your customer’s experience on your site. By optimizing your website’s structure, content, and navigation it’s easier for customers to find what they need, leading to higher engagement and conversion rates.
Builds Credibility and Trust: Websites that appear at the top of search results are often perceived as more trustworthy and authoritative. We use SEO as a tool to improve your visibility and brand’s credibility with potential customers.
Competitive Advantage: Stay competitive in our digital landscape with a website that’s visible and works to connect you with your customers.
Help Your Customers Find YOU!
SEO Support
We know how important it is for your business to get found online, our SEO Support Service offers one-on-one, unique strategies designed to reach your long-term business goals.
Whether you’re looking to increase newsletter subscribers, organic traffic, or conversation rates, a proper SEO strategy requires consistent maintenance and monitoring. Our team at Sun Harbor is equipped with the tools to develop a long-term SEO strategy to help you achieve your goals.
Your Personalized SEO Strategy Includes:
• Monitoring
• Updates and Adjustments
• Keyword Research*
• Technical Optimization
• Link Building
• Performance Reports
• Dedicated Support
The best way to get found by search engines is through a combination of strategies that collectively work together to improve your site’s visibility, relevance, and authority.
Our SEO Audit Includes:
Thorough Analysis: We examine the various aspects of your website’s SEO, including on-page and off-page optimization, technical elements, copywriting, keyword research, and content quality.
Personal Recommendations: Our SEO Audit is tailored specifically to your website and business goals. Unlike other SEO Audits, we provide personalized recommendations to address your business’s unique set of challenges and opportunities facing your online presence.
Transparency and Clarity: We know how important it is to understand what’s going on in your business, so we prioritize making our SEO Audits clear, concise, and easy to understand.
Continuous Improvement: SEO is not a one-time fix, it’s an ongoing process that takes time to monitor, optimize, and adjust. Our SEO Audit lays the foundation for a successful, long-term SEO strategy.
Website Audit: Websites can be complex, and it’s impossible to get a clear picture on the current state of your SEO strategy without also evaluating your website’s structure, navigation, and more. Each SEO Audit is partnered with a comprehensive Website Audit.
SEO Audit
Whether you’re new to SEO, trying to improve your current strategy, or need help because you don’t know where to start, our team at Sun Harbor is here to help with your SEO needs!
Before jumping into a new SEO strategy on your website, it’s important to understand how your site is currently performing. We offer an exclusive SEO Audit designed to analyze your website’s current SEO strategy. We take the time to review each aspect of your site’s performance to find what’s working and what needs improvement. This is an important first step as it provides insight that will influence your SEO strategy and goals.
Keyword Rich Content
Keywords are the most important factor search engines use to rank your website for relevance, in other words, helping users find your business when they submit a search query.
Keyword Research
We conduct a thorough study of your target audience, search terms, and pain points to generate an itemized list of keywords. These keywords can be used throughout your website to increase relevance in search results and serve as a guide.
SEO Copywriting
Our team performs an overhaul of your website’s copy to integrate keyword-optimized writing designed to meet your potential customers' needs and appeal to search engines.
One way to incorporate SEO copywriting and Keyword Rich Content is through a company blog. Learn more about how blogs can benefit your website.